There are many ways your business can use Facebook to connect with its fans. People love to use social media sites to communicate, so they are rapidly growing. Take advantage of the new mediums to find more customers for your business.

Talk with fans regularly to see what they want. Take everything that is posted into consideration. You can alter your marketing ideas to match what your customers want. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Just be sure you actually follow through or your business will not be trusted.

Use a giveaway in order to drum up attention and interest on Facebook. Encourage people to subscribe by giving something away to some of them. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Do not let spam overtake your page. There are some filters that can be put into place if you can’t monitor your site all of the time. You will be able to set up a list of keywords that will be filtered off of your page.

Facebook is a content sharing medium. Facebook isn’t just for chitchat, it can also be a serious content platform. It should be thought of in this way. Compose actual blog postings and make sure your posts are promoted via other channels as well. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Facebook Offers lets you provide freebies or host contests easily. You only need to post the offer and then change it to Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Target advertisements directly to your customers by using the “custom audiences” tool. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Consider carefully before you promote your business on someone else’s page. If you are posting on a page that isn’t your own, it can gain you attention. You want this to be positive attention. Only post to another page when it is valuable content. Don’t spam other pages.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Instead, turn to Facebook targeted ads to reach new customers.

Are you prepared to use Facebook to expand your customer base? Millions are using Facebook, so you need to use it to market to them. Try these tips out, and you’ll be closer than ever to reaching your target audience.