Are you prepared to start knocking out the competition? Are they already marketing on Facebook and you want to as well? Are you always looking to strengthen your marketing? Put your effort together with the knowledge in the article below.

Always respond to comments written about you or to you on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). It is important to reply to everyone, even more so if it is a complaint or a question.

Any online content that you publish should link to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Utilize custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. For example, if a contest is going on you can have a tab there to get more information about it.

When you use custom audiences, you are able to target your ads to them by using their email addresses. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Consider purchasing Facebook ads. These ads can target a specific market if you desire. You will also be able to set up a budget so you can advertise only as much as you’d like to. You don’t have to make any commitments long-term, either. You can end the campaign whenever you like.

Don’t forget to discuss your business on other Facebook pages. This can really help you to gain exposure. Be sure it is positive attention, though. You should be posting when there is something important to say. You don’t ever want to be guilty of spamming.

With all of this expert knowledge available to you, there is no reason you can’t show the competition up when it comes to marketing on Facebook. You can share your success with the world. Use what you have learned here and reach out to your global audience.