There are a lot of things you can use Facebook to do, and one of those things is to speak with the people that your business caters to. Use social media’s popularity to your business’ advantage. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.

Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to set up the specific offer and then promote it on your page. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Target advertisements directly to your customers by using the “custom audiences” tool. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Be very carefully about the updates you post. People don’t want to be flooded with sales jargon or spam. Your updates ought to be entertaining, helpful and educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

In return for a “Like”, provide an exclusive reward. Likes can get your Facebook page a lot of new attention. Think about giving folks something unique and free if they give your page a “like.” It could be something everyone gets or even a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.

Don’t ignore any comments or posts that appear on your wall. If somebody tries to engage with your company, you owe it to them to respond. You would not ignore phone calls, so why would you ignore Facebook posts?

When you use Facebook as a marketing tool, you might get off to a bumpy start. A good starting point is the addition of a Facebook button on your site. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. If they become a fan of your Facebook you can send updates that will post on their wall.

Sharing content is important when using Facebook. If your business page contains excellent information, then your customers will likely want to share it with others. Sharing and interacting with others is the center of Facebook. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.

Social Media

Do you want to turn social media into a marketing success? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. Utilize the advice in this piece and expand your audience and your reach.

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