Facebook seems to be the social media site that most people are talking about. This gives you the potential to reach millions of people about your business. Keep reading to learn about using Facebook to market your business.

Make sure to communicate with your fans to understand their needs. If people post things on your page, take note. The public can offer many great ideas. Your fans are the reason for your success, so never make the mistake of ignoring them.

Always respond to comments written about you or to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Share your thoughts, particularly if it is a customer service issue.

Never let spam overrun your page. You can monitor your page with certain tools, even when you are not online. Page administrators can add keywords into the tool that will help keep things filtered.

Always be sure that you’re answering things when people ask you questions or leave you comments. Try to answer their question with a helpful answer, and thank that person for contacting you. Put a link up to your website should you have something on there that is relevant.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Learn how to build a fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. If you have that may fans, you can see some real success.

Be sure your posts are valuable. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.

As discussed, people from all demographics and backgrounds are on Facebook. If Facebook is what you use to put your marketing messages out it could surprise you when you get a lot of positive responses. Use the above tips and watch business soar.

There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Kings County , New York where you can make the most impact on improving your community.