Looking To Market Using Facebook? Try These Ideas!

By Karen White in Business Startup

Are you looking to compete with your biggest competitors? Are they already Facebook marketers? Do you want to become part of Facebook? Are you always looking to strengthen your marketing? This will take determination and education, so this article will help you with the latter.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through on any promises you make.

TIP! It is important that your published online content is linked to your Facebook account. If you have a blog on your site, have a summary and link post automatically on your Facebook.

Give Facebook ads a try. Routine postings can only get you so far in terms of promotion. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are inexpensive and can add another dimension to your Facebook marketing.

Your current customers need to be your main focus. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Respecting your audience will lead to a successful marketing campaign. These customers can champion your brand if you engage them effectively.

Offer an exclusive product to people who “like” your page. Likes can get your Facebook page a lot of new attention. Try to give a way free items if they are going to ‘like’ your Facebook page. It could be a sweepstakes or something that every person gets. If they want the item you’re giving away, they won’t mind subscribing to your page.

TIP! Facebook marketing involves making sure your page is memorable to users. Use many colors and images relating to your product.

Always answer comments and posts that show up on your Wall. This will show that you care about what they have to say. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

Facebook marketing is all about eventually selling more of your product. That means you need to set goals based on sales increases. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. Your strategy may need adjusted if you do not see the results you hoped for.

One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

TIP! When you use custom audiences, you are able to target your ads to them by using their email addresses. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

The more you know about Facebook marketing, the easier it will be to beat the competition. You may now even know more than they do! Bring the world to your business with these powerful tips.

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