There is no single strategy that guarantees you will gather a profitable following on Facebook. No matter your business, you have a target market that wants and likes different things from every other target market. The article below will give you some powerful guidelines you can use to benefit from this great marketing tool.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or special deals to those who like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

A page is great, but a group might be a better idea. Groups are like little communities where your fans can interact together. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Custom tabs can help you get more accomplished on your Facebook page. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For example, if a contest is going on you can have a tab there to get more information about it.

Offer an exclusive coupon, sample or great deal for those who “like” your page. The more likes you have, the more attention your page will get. Offer an incentive for new people to like your page, something that others are not getting. It could be a sweepstakes of some kind or a free sample. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

The techniques that you just learned will help catapult your abilities with Facebook marketing. Take the information and use it to build a campaign that will help you take advantage of everything Facebook can offer. The quicker you begin, the quicker more money will come in.