When it comes to marketing on Facebook, there are no rules set in stone which guarantee success. No matter your business, you have a target market that wants and likes different things from every other target market. You can tap into the Facebook resource by educating yourself, such as by reading this article.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Give discounts or prizes to people who share or actively market your page. Always award the prize though; you don’t want to be viewed as dishonest.
All posts must be done professionally. Although social media presents a casual platform, you and your business must always be presented professionally. When you use a professional tone on Facebook, people will trust you and your company.
Be sure that anything that you post online has a link to your Facebook page on it. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Use custom tabs to make your Facebook page more efficient. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, you can have a contest tab if you’re running a contest.
Before you do anything else, you must build your audience. You don’t need to spend much money until you’ve gleaned 5K fans or so. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
You must not forget your current customer base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Your audience should feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. There is no reason for these customers to see the daily happenings at your company. Instead, put your money into Facebook ads.
Of course, you want your Facebook marketing efforts to pay off. You should set monthly goals to reach in sales. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If your goals aren’t being realized, your strategy may need adjusting.
Just using what you’ve learned here is a great first step. Take it and build a campaign which will take advantage of all Facebook has to offer. When you start today, profit increases will come quickly.