Everything You Need To Know About Marketing On Facebook

By Karen White in Business Startup

When thinking about marketing online, not many tools are as useful as Facebook can be. Facebook has grown into the biggest social media site available, and lots of businesses use it for marketing purposes with great results. If you want to get the most out of your marketing efforts, you’ll need to read up on Facebook marketing.

Contests are a good way to market and get new followers on Facebook. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

TIP! Facebook is a content sharing medium. It’s not just about silly informal conversation, there’s real content going on in Facebook.

Use a contest to build talk about your brand. Offer free products or discounts to subscribers when they join. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

Any content published online should be linked to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Your Tweets are posted to your Facebook by simply linking the two.

Build a solid fan base on Facebook to succeed with your marketing. You should have 5,000 fans or more before you really start investing in marketing. This will allow you to market to a larger audience so that your expenses do not go to waste.

TIP! Custom tabs need to be used when creating a Facebook marketing page. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business.

Immediately answer any questions and comments that your followers post on your Facebook wall. Doing so helps you develop a good reputation. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

When marketing with Facebook, your whole intent is to boost sales. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you’re not gleaning business, your strategy needs readjusting.

Use Facebook to show your expertise your field. You can do much on Facebook to become a leader in a niche. Look for opportunities to comment and answer questions in your niche. That is going to expose your brand to new and potential customers, which can only make you more popular.

TIP! If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will be better and your campaign will be less expensive as a result.

Facebook has become a very popular tool for getting a business some notoriety. If you use it the right way, you can get people interested in your business. Use what you have learned above so that you can get your business to where it need to be in the future.

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