Marketing And Advertising Tips With Facebook – Proven Strategies To Try!

By Karen White in Business Startup

Social media’s popularity makes Facebook a great place to market your company. If this is something that you have an interest in then you need to know a few things before you get started. Look at this advice to learn more.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offer prizes or special deals to those who like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

TIP! Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer prizes or discounts to your users when they like your page.

Link all of your content to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Facebook Ads

Take advantage of Facebook ads and all they have to offer. Your normal posting will only deliver so much in term of promotion for your product or service. To really maximize your marketing efforts, you should purchase Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.

TIP! Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link a summary of your blog onto Facebook if you have one.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

You need a good fan base when you are using Facebook as a marketing strategy. Wait until you have a decent number of fans before you invest a lot of money in marketing. Your conversion rate will climb quickly after you have gained several thousand fans.

Your current customers need to be your main focus. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. A respected audience is a happy audience. This can help your brand earn real engagement, so do not forget about your champions!

TIP! If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall.

Consider buying a Facebook advertisement. You can tailor your ad so that only people of specific age or gender criteria see it. You may also use a given budget and do a lot or a little as you can manage. There are no long-term commitments. The advertisement can he halted at any time.

As you can probably see now, it’s not terribly difficult to work with Facebook to get people interested in a product or service. It doesn’t happen overnight and this is important to remember. These techniques will improve your success as a business.

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