Many, many people use Facebook. But, it can be a great tool to market your business. Facebook does have some marketing options that require payment, but some of the most successful businesses can implement free ideas as well. The following tips will help you get started with Facebook, even if you choose not to pay for marketing leverage.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Building a fan base is the first step in marketing through Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Once you gain a large following, you marketing efforts will become much easier.
Your current customers need to be your main focus. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Your audience should feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.
Giveaways are terrific marketing tricks. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. This doesn’t cost much and has the potential to build a significant following for your brand.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Spend your money on more targeted Facebook ads.
Make sure you answer posts and comments on your wall. This will show that you care about what they have to say. You should consider a Facebook post like an email or a telephone call.
You now have some tips that can help you when marketing on Facebook. Use what you learned to help your business grow. Be sure you start right away. You can be sure your competition is already on Facebook. However, they might read this article too, so get started!