For lots of folks, Facebook is just a fun time-waster. If you are using it to market yourself, it can be a great tool to use. Tons of people are on Facebook every day. If you are able to reach out to those people then the results will be amazing. This article is going to get you started if you want to use Facebook to your advantage.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While social media usually has a relaxed tone, present your business and yourself professionally. When you keep a professional tone, you are respected more by customers.

Organize some sort of giveaway to gain attention on your Facebook page. Give away a desirable product to get people excited. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Be sure to link all content published online back to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

If you want to only target current customers, use “custom audiences”. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Make sure that you focus on quality when updating your page. If you don’t share content that has value, you won’t keep fans very long. Keep your updates helpful, educational, or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

If someone ‘likes’ your Facebook page, give them a deal. Likes are something that can make your Facebook page popular. Think about giving folks something unique and free if they give your page a “like.” You could give it out to everyone or just have one winner. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

Use Facebook as a marketing tool for your company. Facebook can help to jump start your business. If you use what you have learned to your advantage, incredible things will follow.

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