You should consider Facebook if you need a new campaign to promote your brand. Facebook can put you back on track. The following article will teach you the tricks you need to get an edge on your competition.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer prizes or discounts to your users when they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

While you want your personality to show, you must keep things professional when making Facebook posts. The wording can be relaxed, but the content needs to be professional. If you keep it professional, you will gain the respect and trust of your clientele.

Try a giveaway as a way to boost your Facebook marketing. You can boost your costumers and fans by offering something that they’d love to get. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

Do not let spam overtake your page. Employ filters that can keep tabs on your page even if you’re not logged in. You will be able to set up a list of keywords that will be filtered off of your page.

Use Facebook Offers to promote your special deals. Just set the offer and choose to make a Promoted Post. A good offer will appeal to potential customers as well.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will lower your marketing costs and increase the company profits in the long run.

The idea of marketing on Facebook is to get more business for your company. Thus, you should set incremental monetary goals for your company. Likes don’t mean anything unless those people are also buying from you. You should think about changing your strategy if you do not see an increase in your business.

A good way to convert visitors to your page into followers is to hide content from non-fans. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

Sometimes, you will need to think outside the box to market your business. The sooner you start using Facebook as a marketing platform, the sooner you will see great results. Use the tips here to gain an advantage over your competition.