Plan On Marketing With Facebook? Read This

By Karen White in Business Startup

Have you been considering using marketing to sell a service or product? Check out Facebook. This could possibly help you reach millions worldwide. If you’re interested, you should read through the advice outlined below to help you get started.

Host a giveaway to get some extra attention for your presence on Facebook. Encourage people to subscribe by giving something away to some of them. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

TIP! Posts about your business should always be professional. Although social media tends to be a casual venue, your business must be presented professionally.

Try using Facebook ads in your marketing tactics. Regular posts only go so far with promotions of services. Ads can reach further into your target market and draw customers to your page. They are inexpensive and can pack quite a marketing punch.

Target advertisements directly to your customers by using the “custom audiences” tool. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Consider buying a Facebook advertisement. You can tailor your ad so that only people of specific age or gender criteria see it. You can also work within a budget and do as much or as little as you would like. And best of all, you are not committed long term. Your ad can be taken down at any time.

TIP! Host a giveaway to generate attention. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility.

Make sure to give someone incentive if they “like” your page. Having a lot of likes brings attention to your page. Think about offering something people are going to be interested in. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. People find it easy to click if the offer is for an appealing item they would like.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

You need to promote your customers making decisions regarding your brand. Customers love to feel important. These are the best minds to tap into for opinions. For example, if you blog, try asking them what kinds of posts they would like to read.

TIP! You need to have a unique Facebook page if you use it for marketing purposes. Use many colors and images relating to your product.

Facebook marketing is simple if you take the time to do it right. All the tips you have learned will help if you use them. The knowledge will be invaluable, helping you to get your message out worldwide!

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