Are you making use of Facebook marketing for your business? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading if you want advice on how to use Facebook marketing to your advantage.

While you want your personality to show, you must keep things professional when making Facebook posts. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you use a professional tone on Facebook, people will trust you and your company.

You can easily engage followers on your profile by replying to their comments and concerns. Monitor your wall daily and make sure to respond to people within 12 hours. When it is someone complaining, you must reply immediately.

Try to use Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To extend your reach, use ads to reach outside your normal followers. They generally do not cost a lot, and they can help you a lot.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Don’t forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. If you want to do well with Facebook marketing you are going to have to respect your audience. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Host a giveaway to increase interest to your Facebook page. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. This technique will increase your visibility without the necessity of spending much money.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. There is no reason for these customers to see the daily happenings at your company. Invest in ads targeted for Facebook instead.

If you’re using Facebook when trying to market a business, it can be tough to get started. Incorporate a Facebook button onto your page. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.

Hopefully, now you are ready to do more with your business and Facebook. With the benefit of the information provided in this article, you should feel more confident about moving forward. You can continue to make your marketing strategies better and better. The tips you have just learned will aid you.