When using Facebook to promote your business, know that it is a form of marketing with no particular rules. Companies usually develop their social media marketing campaign in function of their target audience. If you want to use this resource to get more customers then you need to learn a few things; this article will provide you with just that.

Creating a contest for your Facebook page is something that you can have some success with. Encourage new subscribers by offering free products. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Give Facebook ads a try. Your products or service will only receive so much promotion from your normal postings. To achieve real results deep into your customer base, Facebook ads may be ideal. They are inexpensive, and can make a big difference.

Facebook is a great way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook will bring you a great deal of traffic if you do.

Facebook Offers can help you get the word out about a giveaway. Set up your offer and turn it into a Promoted Post on your wall. If it’s a good offer, it can be promoted to non-fans.

Have you looked into using custom tabs on your Facebook page? Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, your current giveaway can have its own tab that lets your followers know how things work.

It is important to have a lot of followers when using Facebook as a marketing tool. Having an excess of 5,000 fans is best. After you hit that many people you should see your conversion rates start to rise.

Do not create a Facebook page if you lack business from regulars at your company. No one will bother following your daily posts if they don’t buy from you frequently. As an alternative, consider advertising on Facebook instead.

Make it easy for visitors to your Facebook page to subscribe or like your page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Also, you can hold contests where you give away free things.

Now that this article has helped you understand the subject, your next step is to use the knowledge. Use the Facebook marketing advantage to make a successful campaign by putting it to use now. Get going today so you can see an increase in profits tomorrow.