Are you aware of how to properly market your business online? Of that knowledge, how much applies to Facebook? Could your old marketing strategies use some updated knowledge? No matter what your marketing prowess may be, this article will teach you a thing or two.
Try making a group versus a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You could also use a group and a page to get maximum benefits from Facebook marketing.
Facebook Offers is a great way to promote freebies and contests you offer on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
When someone sends you a message or comments on your page, reply to it. Thank them for contacting you, and try to give helpful answers to their questions. Share links to your business’s site or Facebook page if you have the information they need.
Custom tabs can help you get more accomplished on your Facebook page. The tabs will let you present your information in an organized manner. For example, a contest can have its own tab so that it stands out.
Make sure to build a fan base when marketing on Facebook. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, conversion rates skyrocket.
Giveaways are very helpful in marketing. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. Don’t give away anything expensive; just make it something that your fans will want.
Rookie marketers might have the upper hand over seasoned pros, who are more accustomed to older marketing methods. However, this piece caters to both groups. This will only be true if you use the tips you just went over, however. Begin to plan a campaign now, and put these tips to good use.