People often spend downtime on Facebook. If you are using it to market yourself, it can be a great tool to use. There are millions of users on Facebook – all potential customers. This piece is a great way to optimize Facebook for your business purposes.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Free samples and discounts are another way to attract followers and get them to try your products. Just be sure you actually follow through or your business will not be trusted.

You don’t necessarily need a page, a group may be better for you. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can have both a group and a page, the page for updates and the group for interactivity.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and turn it into a Promoted Post on your wall. If the offer is very good you can also promote it to those who are not fans.

Always be sure that you’re answering things when people ask you questions or leave you comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Put a link up to your website should you have something on there that is relevant.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Those customers are random, so they do not have any reason to read your daily posts. Try getting into Facebook ads that are targeted instead.

Take the time to cultivate your Facebook contacts carefully. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. Keeping content simple and fresh will go a long way in achieving this goal. Remember to offer incentives and rewards to your loyal customers.

Although many people waste time on Facebook, you can make use of it for your business benefit. You now have the advice you need to reach these users. If you take advantage of the things you’ve learned, you’ll be able to do incredible things.

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Does your business use Facebook? If not, you are missing out on possibly several million clients. You need to handle your Facebook page right in order to make the most of it. The article below can provide some great information to get your marketing strategy up and running.

Having contests are great for increasing your fan base on Facebook, so try to do that. You could throw a photo contest, for instance, with customers using your product in unusual ways. Follow through with your prizes and discounts, or you will lose customers.

Keep your Facebook page from becoming covered with spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. You will be able to set up a list of keywords that will be filtered off of your page.

You don’t necessarily need a page, a group may be better for you. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

You can improve the value of your Facebook page by changing the tabs to suit your business. The tabs let you organize your page information to make it easier for customers to navigate. For instance, when you have a contest going on, make a tab for just content info.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Your conversion rate will be better and your campaign will be less expensive as a result.

Offer something exclusive if someone “Likes” your page. These “likes” can bring new attention to the Facebook page. Send something free to a client if they go to your page and like it. It could be something everyone gets or even a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. These clients only show up every now and then, so they are not interested in following daily posts. Invest in targeted Facebook ads instead.

You want to increase sales through your Facebook marketing efforts. Because of this, you need to establish monthly sales goals. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Look at your results and make tweaks to your strategy if you do not make what you expect.

Hopefully, if you have not already used Facebook for your business, you will now. You have learned some helpful advice. Never stop looking for improved ways to connect with your Facebook fans. Use these tips to get started.