People often spend downtime on Facebook. If you are using it to market yourself, it can be a great tool to use. There are millions of users on Facebook – all potential customers. This piece is a great way to optimize Facebook for your business purposes.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Free samples and discounts are another way to attract followers and get them to try your products. Just be sure you actually follow through or your business will not be trusted.

You don’t necessarily need a page, a group may be better for you. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can have both a group and a page, the page for updates and the group for interactivity.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and turn it into a Promoted Post on your wall. If the offer is very good you can also promote it to those who are not fans.

Always be sure that you’re answering things when people ask you questions or leave you comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Put a link up to your website should you have something on there that is relevant.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Those customers are random, so they do not have any reason to read your daily posts. Try getting into Facebook ads that are targeted instead.

Take the time to cultivate your Facebook contacts carefully. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. Keeping content simple and fresh will go a long way in achieving this goal. Remember to offer incentives and rewards to your loyal customers.

Although many people waste time on Facebook, you can make use of it for your business benefit. You now have the advice you need to reach these users. If you take advantage of the things you’ve learned, you’ll be able to do incredible things.

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