Facebook is free and can be accessed by all people. You can also reach almost everyone in the world. You can truly maximize the benefits of Facebook marketing simply by putting this information to good use.

Consider holding online contests as a means of your Facebook marketing plan. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Facebook Offers can help you get the word out about a giveaway. Once the offer is ready, change it on your wall so it shows as a Promoted Post. This will encourage people to come to your page.

Use custom tabs to make your Facebook page more efficient. This organizes your information and keeps your site professional. When you run a contest, put it on its own tab, for instance.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Sometimes you’ll need to post on Facebook pages that are not your own. This can really help you to gain exposure. However, it needs to be the type of attention you need. Only post when you have valuable information to share. Don’t spam others.

Try offering exclusives when people “like” your page. Your page can get a great deal of attention when your page is liked. You may want to offer a free giveaway to those who like your page. You could give away a free sample or even a chance in a sweepstakes. If you offer something they want, they will likely click the button.

Include discounts and coupons with the contest that you hold. Thankfully, this article presents the strategies that the experts know will work. All you have to do is to apply it in your own campaign.