In terms of marketing with Facebook, there are no hard and fast rules. Every company must target a different audience. It is important to educate yourself on the strategies available.
Always post a link to any new content on your site to your Facebook wall. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
One great way to get people to pay attention to your brand is to give away something. This can be done if someone likes your page. You won’t lose much money, and you will be able to communicate more with your customers than before.
In return for a “Like”, provide an exclusive reward. You can garner lots of attention via “likes.” Think about offering something people are going to be interested in. You could give away a free sample or even a chance in a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.
Be sure to establish a personality for your brand. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Show a bit of personality, but make sure that you do this while remaining professional at all times.
It is important to understand the reason for your Facebook page. Just putting one up for the sake of having one is not enough. Is your goal to communicate with your customer? Or, do you want them to have a forum with which to contact you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
Maintain a constant relationship with your subscribers on Facebook. You have to invest in your fan base by taking the time to communicate with them. One way to keep people interested in what you’re offering is to give them good content at all times. Give them rewards for their loyalty, like discounts, too.
Always try to respond to every question and comment you receive. This includes those you get in your inbox and those you see on your page. This may take some time, but the personal touch will be appreciated.
Contests are something to keep your followers interested in your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
This information in this article should have helped you get a handle on Facebook marketing. Use that knowledge of the full potential of Facebook for building a campaign. The quicker you start, the faster you will see the results.