Facebook is the most popular social media site in the U.S. But, it can also be used to boost business. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. The following tips will help you get started with Facebook, even if you choose not to pay for marketing leverage.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide fans with coupons or even a product when they share or Like your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

The best way to engage your followers is to reply to what they write on your wall or about your company. This means checking you wall for questions or comments regularly. Share your thoughts, particularly if it is a customer service issue.

Consider using Facebook advertisements. Typical postings are great, but there’s a limit to how far they can reach. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They aren’t pricey and they can help.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Never ignore comments and questions on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Never hesitate to share links within your Facebook page to address a visitors needs.

Build a solid fan base on Facebook to succeed with your marketing. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit that number, conversion rates skyrocket.

Now you have lots of information that can be used in your own Facebook campaigns. Marketing on Facebook is free and easy. Get a leg up on the competition by starting your Facebook campaign today. But, they may be reading the above piece as well, so you need to begin right away.

There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Staten Island , New York where you can make the most impact on civic engagement in the community.