People often spend downtime on Facebook. It can be a great way to use your time if it’s used for marketing purposes. The market of potential customers available to you through Facebook is incredibly vast, and marketing to them successfully can pay off in big ways. Learn how below.

Contests can be used to your advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. Always actually send the prize or you’ll ruin your reputation.

While you want your personality to show, you must keep things professional when making Facebook posts. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. If you stay professional at all times then people are going to respect you and your business a lot more.

Link all of your published content to your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Facebook Offers lets you provide freebies or host contests easily. Once the offer is ready, change it on your wall so it shows as a Promoted Post. A good offer will appeal to potential customers as well.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Free giveaways are some of the best tactics for your marketing plan. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. Don’t give away anything expensive; just make it something that your fans will want.

Be sure your postings are valuable and relevant. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t do a hard sell though.

While many people use Facebook as a means of playing games and sharing quotes, it is a great way to increase your business. Now that you’ve read this article, Facebook is one of the most powerful tools in your arsenal. The limits are endless if you use the knowledge you’ve gained.

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