Facebook offers such a great deal of communications opportunities, including the chance to speak directly to your customer base. Facebook is growing because people like to communicate with others and stay in the know about daily activities. You can take advantage of this and use Facebook to help market your business and show the world what you have to offer.

Take advantage of Facebook ads and all they have to offer. Regular posts only go so far with promotions of services. Purchased ads can make a huge difference. They are inexpensive, and can make a big difference.

Facebook Offers is a great tool for running contests or giving away free products through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Check comments on your Facebook page regularly and respond promptly. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. If you have a page on your site that holds the information they need, share the link with them.

Be aware of when it is appropriate to post on other Facebook pages. This can really help you to gain exposure. But, be sure it is positive attention. You always want to keep your posting professional and a reflection of your business. Avoid spam at all costs.

When you choose to update your page, be careful about it. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Make sure your updates are helpful, educational or entertaining. Facebook Insights can show you what successful updates look like.

Offer a reward for someone liking your page. These “likes” can bring new attention to the Facebook page. You may want to offer a free giveaway to those who like your page. You can also enter them into a contest if they like your page. If you give them something they like, they will probably not hesitate to “like” you.

Always respond to people when they make a post to your Facebook wall. If someone reaches out to you, they deserve to be acknowledged. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

It is now clear to see that Facebook is a great way to reach your customers. Social media is becoming more and more popular by the years. Keep the advice shared here in mind to help give your business the boost it needs.