Facebook marketing is something that quite a few people are interested in due to the popularity of social media websites. If you’re interested in marketing with Facebook, there are some things you should know. The tips below are a great start.

Link all of your content to your Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Facebook Offers is a great tool for promoting giveaways and contests on your site. You only need to set up the specific offer and then promote it on your page. If the offer is good enough, promote it to those who aren’t fans, too.

Target advertisements directly to your customers by using the “custom audiences” tool. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Do not forget about your existing audience. People often focus on new customers and tend to forget about the old. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.

Consider when it’s best to post on pages outside of your brand’s official pages. If you post on someone else’s page, it can lead to attention. Remember that the comments you leave on another page should be professional in nature. Create posts when there is something positive for you to say. Don’t ever spam people.

One of the best marketing tactics is to hold a giveaway. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Offer something exclusive if someone “Likes” your page. These “likes” can bring new attention to the Facebook page. Think about giving folks something unique and free if they give your page a “like.” You can also enter them into a contest if they like your page. If you give them something they like, they will probably not hesitate to “like” you.

It’s easy to see from the above that it is not as hard as you thought to use Facebook to promote your business. You just have to keep in mind that you’re not going to see success in one or two days. Use these tips and remain patient.