Have you added your business to Facebook yet? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If it is, make sure you are doing things right. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.

Contests are a good way to market and get new followers on Facebook. Free samples and discounts are another way to attract followers and get them to try your products. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply back, particularly if it is a complaint or someone who needs service immediately.

You can get additional interest to your Facebook campaign when you use a giveaway. You can boost your costumers and fans by offering something that they’d love to get. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Use many colors and images relating to your product. People are much more drawn to decorative pages than plain ones.

Consider creating a Facebook group rather than just a page. Facebook groups are a great way to get people to interact more. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post. If it’s a good deal, you can give it to people that do not even like your page yet.

See if you can post things to your Facebook page that allow people to sign up for offers from you. If you give them a free product or coupon for liking your page, they will be more interested. You can give a prize for signing up, or require registration to enter a contest.

Hiding your content from non-fans is an effective method in converting visitors into followers. If any of your content is hidden, people will follow you in order to view it. Only hide a little of your content, or you can risk ruining your SEO efforts.

If you have not yet set up shop on Facebook, hopefully now you will. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. Even if you aren’t new to Facebook marketing, there is always room for improvement. The above advice will be a great help.