Facebook is orders of magnitude more popular than the second-most-popular social media site. Millions join daily, and there are millions already on there. Thus, as a business owner you need to know how to use Facebook so you don’t miss out on unlimited opportunities for sales. Continue reading to learn more.

Talk with fans regularly to see what they want. Check out anything posted to your wall. Other businesses that are successful have gained great marketing ideas from their audience. Your current fans are the reason for your success so don’t ignore what they have to say.

Hold Facebook contests. You could throw a photo contest, for instance, with customers using your product in unusual ways. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Posts about your business should always be professional. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. You will develop a better reputation if you stay professional.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Therefore, you will need to pay attention to all postings received. Pay special attention to posts that express a complaint or a request for customer service.

Make sure any content you publish is linked through your Facebook. If your site has a blog, include a summary and post links via Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to post the offer and then change it to Promoted Post on your wall. If it’s a good offer, it can be promoted to non-fans.

Look into buying ads through Facebook. You ad can be customized to be shown only to certain ages or genders. You can set a budget and work only as much as you want to. Additionally, you don’t have to make a long-term commitment. The advertisement can he halted at any time.

Put all of your resources in your marketing campaign on Facebook. Facebook is a popular site and marketing on it takes time. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. Make sure you use the correct resources so that you get what you need out of it.

As talked about before, there are few websites as powerful as Facebook for marketing and sales. This article will better prepare you to reap the benefits of Facebook’s marketing possibilities. Go ahead and join Facebook today to begin your marketing.

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