Useful Facebook Marketing Tips For Your Business

By Karen White in Business Startup

Following trends and being up-to-date is crucial for anyone who needs to market a product or service. Facebook is used by many people and should be taken advantage of. The article below contains tips and information that can help you use Facebook to effectively market your business.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

TIP! Always post a link to any new content on your site to your Facebook wall. If your company uses a blog, post a link and summary of each blog post to your Facebook page.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Offer these free items to those who subscribe to your page. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Don’t let spam overrun your page on Facebook. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Page administrators can add keywords into the tool that will help keep things filtered.

Be sure your posts are valuable. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

TIP! Try using Facebook ads in your marketing tactics. Posting to your page will only get you so far.

Give your audience spots to sign up on the Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Contests are a sure-fire way to get people excited and interested in your page.

Social Media

Never make the assumption that Facebook is the only game in town when it comes to social media marketing. This network has lots of fans, but certain age categories and other demographics like others better. Do some homework to find out where your niche audience spends their social media time.

TIP! When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can accomplish this by including a lot of photos and making it very colorful.

Hiding your content from non-fans is an effective method in converting visitors into followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Just hide a small portion of content so you don’t lose SEO.

Don’t post updates that are dull and boring. Only post content that your subscribers are interested in hearing about. Personal news and interests should be kept for a separate personal Facebook page.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. With such a huge audience available, your target audience can be reached. Use the advice in the article above for great results.

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