What Can Facebook Marketing Do For Your Business?

By Karen White in Business Startup

It seems as though people young, old, far and wide are using Facebook. Have you ever considered using it to market your business? Read on for tips on how to use this avenue to the best of your ability.

A great way to interact with your subscribers is to respond to their comments on your wall. Monitor you wall regularly, and reply to any @ messages. This is particularly important if the comment that has been left for you is negative.

TIP! Contests can be used to your advantage. Offers can include discounts and prizes for users “liking” your page.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Your Facebook page needs to be monitored for spam at all times. There are built-in filters that can help you monitor your page. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

You may wish to create a Facebook group rather than a Facebook page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You could even set up both a group and a page if you would like and if it makes sense for your business.

TIP! Use a contest to build talk about your brand. Offer entries in return for liking your page.

A fan base is a must before you begin marketing on Facebook. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. Once you gain a large following, you marketing efforts will become much easier.

Try holding a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Make sure you answer posts and comments on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

TIP! Regulate your page for spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on.

You can have a place for people to sign up right on your Facebook. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.

Target Audience

Facebook is not necessarily the best place for your marketing. There are other social media platforms. Although many people use Facebook, make sure that your target audience uses the site as well. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

TIP! One easy way to get people to engage with your campaign is to give something away. This can be done if someone likes your page.

Instead of looking the other way when it comes to Facebook, start using it to your advantage. For an entrepreneur or corporation, techniques are available to make it the best it can be. Keep this tips in mind to take full advantage of Facebook marketing.

Related Articles.