Many communication opportunities await you on Facebook, both with customers and people within your niche. People love to use social media sites to communicate, so they are rapidly growing. Take advantage of the new mediums to find more customers for your business.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide people with prizes and discounts for liking your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Always respond to comments written about you or to you on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Respond to concerns, especially when it is a direct question or product concern.

You can get additional interest to your Facebook campaign when you use a giveaway. You can encourage buyers to join when you offer some free products to your regular subscribers. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

It is important that all online content is linked back to your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Share Content

Facebook lets you share content. It is not just a place for chatting, but a great place to share content too. Create your content with this in mind. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see that Facebook brings you a great deal of traffic!

Be sure and answer all questions that people post on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Share links to your site or FAQs page to help answer common questions.

Improve the Facebook marketing interface of your page using custom tabs. These allow for increased organization, making your page very user friendly. If you have a current promotion, make a special tab for that.

Don’t forget about your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. If you want to do well with Facebook marketing you are going to have to respect your audience. This is very rewarding, so don’t neglect your fan base.

Try buying Facebook ads. You can customize your ad by having people of a certain age or gender view it. You also can keep to a budget, allowing you to do as little or as much as you wish. This is a valuable tool as you do not have to commit funds long-term to the advertisement. Your ad can be taken down at any time.

Are you prepared to use Facebook to expand your customer base? Social media usage is extremely widespread; use Facebook and other tools to help your business grow using this platform. Use the tips shared in this article and you can reach out and grow your audience.

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