What Everyone Should Know About Facebook Marketing

By Karen White in Business Startup

Would you like your business to be seen by millions? Were you aware that Facebook could help make that happen? There are tons of folks registered to use Facebook, and if you act wisely, many can become your fans.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Offer these free items to those who subscribe to your page. Make your winners viewable to maintain the legitimacy of your contest.

TIP! Always reply to comments posted on your wall to give followers a sense of connection with you. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name.

It is important that all online content is linked back to your Facebook. If you write a blog, make sure that new posts appear on Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Utilize custom tabs. They let you get information together in an easily readable format. When you run a contest, put it on its own tab, for instance.

The key to successful marketing with Facebook is having a strong base of fans. You should have 5,000 fans or more before you really start investing in marketing. Your conversion rate will climb quickly after you have gained several thousand fans.

TIP! Be sure to link all content published online back to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page.

Do not forget your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. Respect and reward your audience as much as you can. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

Hold a giveaway to entice customers. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. The cost is low and the returns are high.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Your customers often come and go at random and will not be following posts. Use Facebook advertisements as an alternative in such cases.

TIP! When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You may do this through your choice of page color and the addition of graphics.

Clearly, Facebook is great for marketing businesses. Facebook offers a way to communicate with the world. These tips can improve the visibility of your business if it is in a rut. There are no limits as far as marketing with Facebook is concerned.

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