What You Need To Know About Facebook Marketing

By Karen White in Business Startup

There are many ways your business can use Facebook to connect with its fans. Social media sites continue to grow in popularity as people love communicating with each other. This can work to your advantage if you use Facebook as a business marketing tool.

It is important that your published online content is linked to your Facebook account. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

TIP! All posts must be done professionally. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional.

Consider creating a Facebook group rather than just a page. Facebook groups will encourage potential customers to establish their own community. You could even set up both a group and a page if you would like and if it makes sense for your business.

Use Facebook Offers to promote your special deals. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is very good you can also promote it to those who are not fans.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will lower your marketing costs and increase the company profits in the long run.

TIP! You can get additional interest to your Facebook campaign when you use a giveaway. Offer these free items to those who subscribe to your page.

You should think about the opportunities on Facebook with direct advertising. You can customize your ad by having people of a certain age or gender view it. You can work within a certain budget, doing as little or as much as you desire. Additionally, you don’t have to make a long-term commitment. You can end the campaign whenever you like.

If someone takes the time to comment on your wall, give them the courtesy of a response. When someone shows interest in your business, take time out to speak with them, Consider that Facebook posts are sort of like phone calls in that they require replies and attention.

Do you want to use Facebook to get more business? Most people like using social media, so Facebook is a natural fit for marketing purposes. Take your business to the next level with the valuable information in this article.

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