Facebook marketing is both simple and far-reaching. Don’t blow Facebook off; instead, take advantage of the marketing opportunities it can give you. Read this article for more tips on Facebook marketing and what it can do for you!

Talk with fans regularly to see what they want. Make sure you take notice when people post on your page. You can alter your marketing ideas to match what your customers want. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply back, particularly if it is a complaint or someone who needs service immediately.

Try developing a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can also use a group and a page to give updates and allow users to share content.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Don’t neglect the audience you already have. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. If you want your Facebook marketing to pack more power, then make your audience feel respected. This can help your brand earn real engagement, so do not forget about your champions!

Try buying Facebook ads. Ad customization options for age, gender and more can help you. If you have a budget, do as much as you want. There are also no long-term commitments required. Your ad can be taken down at any time.

Try holding a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will have the chance to communicate with a large amount of people.

Be sure your postings are valuable and relevant. Think about how your fans can truly benefit from reading or viewing your posts. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Even though it is a relatively new method for marketing, Facebook can help you reach a very large audience. Instead of ignoring it, jump right in! Review this piece to discover what Facebook marketing has to offer.