Facebook Marketing Secrets Straight From The Experts

By Karen White in Business Startup

Marketing with Facebook interests lots of folks, given the popular nature of social media platforms. There are many things that you will need to know before creating your page. The following tips can help set you up to do this properly.

If you are using Facebook for business, do it professionaly. While social media usually has a relaxed tone, present your business and yourself professionally. When you keep a professional tone, you are respected more by customers.

TIP! Having contests are great for increasing your fan base on Facebook, so try to do that. Provide discounts and prizes to those who give your page a “like.

Be sure that all of your online content is linked to and from Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Consider Facebook as a good way to share your content. Facebook is not only about socializing; it’s a major source of content. Treat it that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook will bring you a great deal of traffic if you do.

Consider buying advertisements on Facebook. You can customize your ad by having people of a certain age or gender view it. You can control the budget, and the amount of effort put into it is completely up to you. Finally, you don’t have to commit long-term. Whenever you would like to end your ad, you can.

TIP! Reply to followers when they write something on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name.

Try holding a giveaway. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. You won’t lose much money, and you will be able to communicate more with your customers than before.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your customers will want to read your posts everyday on Facebook. As an alternative, consider advertising on Facebook instead.

Target Audience

TIP! You can get additional interest to your Facebook campaign when you use a giveaway. You ought to urge customers to sign up by providing freebies to certain subscribers.

Do not assume that Facebook is your best option for social media marketing. Although many people use Facebook, make sure that your target audience uses the site as well. Before starting your new campaign, do some research into your target audience and which social network they prefer.

Do not talk about things that you cannot connect with your brand. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Keep the business and personal pages separate so you can focus on your business better.

As you can now see, Facebook marketing isn’t all that difficult. Always remember that it is not something that happens overnight. Be patient and put the advice you learned here into practice.

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