Harness The Power Of Facebook For Your Business With These Marketing Tips

By Karen White in Business Startup

These days it seems as if everyone has a Facebook page. Maybe even your grandparents use Facebook. But are your potential customers there? If they are, marketing here is a must, and this article will show you how.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. You should monitor your wall regularly and also any related @ messages. Make sure to respond to both positive and negative feedback.

TIP! Always be as professional as possible in your Facebook marketing campaign. Social media often has a relaxed or casual tone, but you still need to present a professional attitude.

Be sure that all of your online content is linked to and from Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Consider using Facebook advertisements. Your products or service will only receive so much promotion from your normal postings. If you want big results, ads can help you get them. These aren’t expensive, and they can really make a difference.

Facebook Offers give you a way to promote yourself. You only need to set up the specific offer and then promote it on your page. If it’s a good deal, you can give it to people that do not even like your page yet.

TIP! If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it.

Giveaways are very helpful in marketing. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Try getting into Facebook ads that are targeted instead.

You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Take what you know along with these tips to create an exceptional Facebook campaign that’ll land you more fans, followers, and business. The harder you work, the more rewards you’ll see.

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