Millions of people love Facebook. You could use this platform to reach out to a large number of customers. If you’d like to learn a little bit about Facebook marketing, then the article that follows can help you.
Regular interaction is key. Make sure you take notice when people post on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Your current fans are the reason for your success so don’t ignore what they have to say.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure to follow through on any promises you make.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Facebook is primarily a means of sharing content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Cross promote information between your official website, blog and Facebook. Facebook usually drives up a bunch of traffic.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Building a fan base is the first step in marketing through Facebook. Wait until you have a decent number of fans before you invest a lot of money in marketing. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Don’t forget about your existing audience. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. Respect and reward your audience as much as you can. This will boost engagement and build your relationships.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers often come and go at random and will not be following posts. Spend your money on more targeted Facebook ads.
Always answer comments and posts that show up on your Wall. If someone takes the time to contact you, it is important that you talk to them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
A lot of different kinds of people use Facebook. IF you are using Facebook to get your information to people, you will see real results. Using the tips you’ve read here will give you a great start.
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