Tops Tips About Facebook Marketing That Anyone Can Follow

By Karen White in Business Startup

Communicating with the audience of your business is only one of the many opportunities on Facebook. People love to use social media sites to communicate, so they are rapidly growing. Take full advantage of this by using Facebook to market your online business and showcase what it offers.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

TIP! Consider Facebook to be a platform in sharing content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well.

Reply to people when they post on your page. You should monitor your wall regularly and also any related @ messages. Make sure to reply to all inquiries or complaints.

Facebook Ads

Consider Facebook ads. This adds an extra value to your efforts. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. The cost is negligible compared to the potential gains.

TIP! When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall.

Facebook lets you share content. It is not just a place for chatting, but a great place to share content too. Treat it as a marketing medium. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. It brings plenty of traffic for your business.

Have you looked into using custom tabs on your Facebook page? You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. If you have a current promotion, make a special tab for that.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

TIP! Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Do not forget your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a stronger Facebook marketing campaign, your audience should feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Giving stuff away is a very effective marketing strategy. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. This technique will increase your visibility without the necessity of spending much money.

Be judicious about your updates. People don’t want to be flooded with sales jargon or spam. Every update should be entertaining, helpful, or should teach them something. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

TIP! You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. No one will bother following your daily posts if they don’t buy from you frequently.

Are you prepared to use Facebook to expand your customer base? Social media like Facebook is well loved, so you should use this to your advantage. Utilize the advice in this piece and expand your audience and your reach.

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