Facebook is probably the most visited social media site. It gets millions of people signing up daily, plus the hundreds of millions already there. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Continue reading to learn more.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You need to monitor your wall, and any direct messages you receive. Make sure to respond to both positive and negative feedback.
Never let a Facebook page get overridden by spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Anyone with administrator privileges to your page has access to these filters.
Consider Facebook as one way to share information. This can be a formal tool to get your business on the map. Use it in this way. Post real blog posts to promote your posts from other media channels to your Facebook page. It brings plenty of traffic for your business.
Do not ignore any questions or comments that are asked of you on Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Target advertisements directly to your customers by using the “custom audiences” tool. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Choose updates wisely. Your followers will lose interest quickly if the content in your updates routinely has no value. They want to read something interesting or that entertains them. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. Having hidden content will make it so those who are interested will have to become a fan. Only hide a bit of your content or you will lose part of the impact of your SEO.
A group is a great idea for a company. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This is a terrific method of learning all about your customer base.
Develop discussions on your page to increase exposure. They will be honored that you think highly enough of them to want their input. Asking them to help with basic decisions is one great way to do this. For example, if you blog, you can ask them what kind of posts would interest them.
As was stated earlier, Facebook can allow you to reach tons of potential customers. After reading this article, you now have a good understanding on how to use marketing to your advantage. Begin your journey today by creating your Facebook page.
