People often spend downtime on Facebook. But, it really can be an amazingly useful tool in terms of marketing. There are millions of users on Facebook – all potential customers. The following article will teach you how to take advantage of Facebook marketing.

Reply to people when they post on your page. You should monitor your wall regularly and also any related @ messages. Make sure to respond to both positive and negative feedback.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Facebook Offers allows you to promote contests or free giveaways to your customers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Make sure to put your current audience in the forefront of your priorities. In the rush to get new customers, many companies inadvertently take their old customers for granted. Your audience must feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!

Buy a Facebook ad. You can alter your ad to your customer base to maximize profit. You can also make sure you stick to a budget. Additionally, you don’t have to make a long-term commitment. When the promotion is over, you can put an end to your ad.

Sometimes, you need to post stuff about your brand other places besides your own page. If you post on someone else’s page, it can lead to attention. Make sure your posts get the attention you want. If you feel like you have worthwhile things to say, you should post on other pages. Do not spam other pages.

Use Facebook as a marketing tool for your company. Now that you have read this, Facebook should be a powerful tool in your arsenal. Use what you’ve learned, and you should see some incredible results.